Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).
In a recent study by BrightEdge, SEO accounts for as much as 51% of the traffic being driven to B2B and B2C pages, re-enforcing that SEO is far from dead – and continues to offer a long-term, sustainable ROI channel.
